Ken Wirth — VP · CRO · CSO

Open to VP / CRO / CSO mandates — DACH & Europe

Senior Sales & Commercial Leadership · B2B SaaS & Enterprise Technology

Ken Wirth builds sales organisations
that grow.

25+ years of B2B sales leadership at Microsoft, XING and JobCloud. Three go-to-market organisations built from zero. Scaled revenue from €36M to €98M, owned a CHF 150M+ annual order intake with full P&L accountability, and led up to 130 people.

  • Based in Zurich · open to Zurich, Munich and EMEA
  • German (native) · English (fluent) · French (basic)
  • Diploma in Business Administration (VWA) · EQF Level 6
  • German national · EU citizen · Swiss B permit — no work permit required in CH or the EU
Ken Wirth

Why Ken Wirth?

Three things I have done repeatedly — not once by accident.

Scaler, organisation builder, transformer. In that order — because growth without an organisation that carries it does not last, and no organisation carries growth it was never built for.

01

Scaler

„I scale revenue — predictably, not by chance.“

  • JobCloud: ~40% average annual growth by introducing programmatic job advertising; the first company in Europe to do so — over 30% of sales in two customer segments.
  • XING E-Recruiting: revenue from €36M to €98M in three years, 40%+ YoY across DACH.
  • Personally closed the largest deal in XING's history — €5.8M.
  • Microsoft Austria: grew the CRM market from €0 to €10M in licence revenue — with a multiple of that in downstream project and solution business; 35% YoY growth in ERP and CRM.

02

Organisation builder

„I develop teams — and the structures they succeed in.“

  • JobCloud: 130+ people across sales, account management, customer success, operations and support — full commercial ownership, not a sales-only mandate.
  • XING: 12 teams, 117 people across three locations; customer success and SDR functions built up together with their dedicated managers, who carried the operational responsibility.
  • Microsoft Germany: built a MidMarket organisation of 28 people across 3 business units, responsible for up to USD 400M annual revenue.

03

Transformer

„I re-aim commercial organisations.“

  • Deployed and governed Salesforce CRM at two organisations — as the owner of the rollout, not merely as a user.
  • Embedded MEDDIC as the standard qualification framework across every team led; differentiated methodologies for mid-market, enterprise and partner motions.
  • Built three partner ecosystems from scratch, including the top-performing Microsoft partner ecosystem in Western Europe.
  • Converted JobCloud from a freemium base into a programmatic enterprise engine — and held Swiss market leadership through the pandemic.
„I'm a senior commercial leader who builds — not just manages. Across 25 years and three greenfield GTM builds I've combined full P&L ownership, hands-on deal leadership, and a genuine, daily fluency in AI.“
Ken Wirth — looking for a build-or-scale mandate at VP, CRO or CSO level in B2B SaaS or enterprise technology, in DACH or across Europe.

Situations

When companies bring me in.

Six starting positions that run through my career — each with what came of it.

Growth has stalled

The organisation still delivers, but no longer accelerates. At XING I grew revenue from €36M to €98M in three years — same products, different structure and methodology.

AI must become a fixed part of sales and leadership, fast

The tools are there, but nobody decides what they are good for. I initiated the use of AI as early as 2024 — with training for the teams, clear data-protection rules and guided adoption into sales processes and day-to-day leadership.

A go-to-market has to be built from zero

New segment, new model, no commercial engine behind it. Microsoft Austria: CRM from €0 to €10M in licence revenue. JobCloud: a programmatic enterprise engine built out of a freemium base.

Enterprise business is missing

The model comes from self-service or volume, and large accounts need something else. At JobCloud we built programmatic job advertising as the first company in Europe — over 30% of sales in the staffing and large-enterprise segments within three years.

International expansion

One market works, the next does not. I built the Swiss enterprise sales function for Microsoft and ran three markets in parallel at XING.

Commercial functions work against each other

Sales, customer success and operations each optimise for themselves. At JobCloud all of them sat under one accountability — that was the precondition for the result, not its consequence.

In conversation

Five questions that always come up in a first conversation.

“What kind of situation suits you?”

Building and scaling, not administering. International B2B SaaS and platform businesses, and internationally growing mid-sized companies. I am most effective where a commercial organisation is being built or re-aimed — not where an existing one merely needs fine-tuning.

“Why you and not another sales executive?”

Because I have run sales as part of the business, not as a world of its own. I take an interest in the whole company and understand it — and my customers just as well. At JobCloud, operations, customer success and support were my responsibility alongside sales. Anyone who understands only their own function will eventually optimise it against the company.

“How do you know your work has worked?”

When the organisation keeps running after I leave. Structures, methodology and leadership layers have to function without me. Numbers prove a year — an organisation that holds proves a decade.

“What are you criticised for?”

I lead strictly by objectives. People who need more closeness experience that at first as too little interest — in them or in their work. The impression is understandable and I have encountered it more than once. I watch closely and am available at any time, but I do not intervene while the approach is holding. Micromanagement is not my way, nor is obsessing over detail — teams work in their own style. Experienced people value exactly that. For less experienced ones it is an adjustment that takes time.

“What have you been doing since autumn 2025?”

A deliberate break — the first in more than thirty working years. After more than six years on the executive board I took time for continuing education, above all on AI and the future of sales, for family, and to decide without pressure which role is the right next one. I do not apply for everything that is advertised, but precisely for what I want as my next step. I am available from autumn 2026.

In their words

What people who worked with me say.

Extracts from public LinkedIn recommendations, in the original English.

“Under his leadership, Sales achieved record results, significantly outperforming revenue targets while driving growth across new segments and strengthening our market position. Ken is a pragmatic, performance-driven leader who turns strategy and ambition into measurable outcomes. I strongly recommend him for senior executive roles with significant commercial and leadership responsibility.”
Davide Villa — then CEO, JobCloud AG · Ken’s direct superior
“Working closely with Ken as a peer, I saw him consistently driving his team towards top performance. Based upon his focused approach, we exceeded customer satisfaction while acting as top performers in terms of revenue, too.”
Stefan Schäfer Managing Director, MOST GmbH Peer · Microsoft Germany
“One of his greatest strengths is his ability to build, develop, and lead high-performing sales teams. He combines a clear strategic vision with a strong understanding of what motivates people, creating an environment where individuals can grow, take ownership, and consistently perform at a high level. His leadership style is both results-driven and people-focused.”
Henning Helbig Senior VP, Statista · previously XING E-Recruiting Reported to Ken · 2018
“For about 4 years he was the guarantor for the tremendous growth of our B2B business, where XING kept market leader in the DACH region. He is in my eyes an outstanding senior manager who combines prioritization, leadership and goal achievement with an open feedback culture to the highest extent.”
Ulf Langschwager General Manager, Commercial & Sales Director · previously XING E-Recruiting Reported to Ken · 2017
“Ken was always professional and was able to communicate his expectations and our goals. During his time my colleagues and I had always a clear vision about the strategy and what we are supposed to deliver. In addition to that he was also a great mentor to me.”
Arian Jafari Head of Client Success · JobCloud, Large Enterprise Reported to Ken · 2024

All recommendations are publicly visible on linkedin.com/in/kenwir, where they can be read in full.

Artificial intelligence

AI as a leadership instrument, not a toolbox.

Leadership today means steering teams that work with AI — and deciding which work stays with people and which does not. A leader who does not make that call either over-manages or under-manages.

Introduced, not merely used

As early as 2024 I initiated the use of AI in my sales organisation — with training for the teams, clear rules on data protection and guided adoption into daily work. In an organisation of 130+ people across two brands and all of Switzerland.

Judgement before enthusiasm

“First work out what AI can take on. Try it. Challenge the result hard. And if it does not hold: discard it and do it yourself.” That is how I work, and what I tell my teams. Anyone who only sees applications still has the harder part of the job ahead of them.

In daily use

In daily use for sales strategy, market analysis and commercial execution — not as a project, but as part of the work. Alongside continuing education, most recently in 2025 and 2026 on AI assistants and AI agents.

Career

25+ years, three companies, one pattern.

From transactional volume licensing at Microsoft to full commercial ownership of Switzerland's leading digital job platform.

2019 — 2025

JobCloud AG

Zurich, Switzerland

Most recent Reference on request

Chief Sales Officer & Managing Director Large Enterprises

Full member of the Geschäftsleitung of Switzerland's leading digital job platform. Led all customer-facing functions — sales, account management, customer success, operations and support — with full P&L accountability and direct reporting to the CEO and the Verwaltungsrat. Took over in 2019 in a shrinking market and from an already dominant position — growth was only available through new revenue models, not through market share gains. Through the pandemic from 2020 to 2022 without customer losses, reaching the highest annual order intake in the company’s history in 2022.

  • CHF 150M+ annual order intake delivered with a 130+ person commercial organisation.
  • ~40% average annual growth in the programmatic segment — the business for staffing agencies and large enterprises was deliberately rebuilt to disrupt itself. It cost classic revenue, considerably less than forecast in 2019, and put a durable model in its place.
  • Built programmatic job advertising as the first company in Europe — over 30% of sales in the staffing and large-enterprise segments within three years.
  • Higher retention and upsell through structured key account management and customer success frameworks.
  • Revitalised partner sales channels, accelerating indirect revenue contribution and market reach.
  • Represented JobCloud in «The Network», a global alliance of leading job boards across 50+ countries.

2015 — 2019

XING E-Recruiting GmbH

Hamburg, Germany

Reference on request

Director, Account Management & Customer Relations

Directed multi-regional sales and customer management across Germany, Austria and Switzerland, leading 12 teams — ten sales teams, one service team and one sales-support team. Standardised sales methodologies across mid-market, enterprise and partner segments, implemented Salesforce to create pipeline visibility, and aligned commercial strategy with marketing and product.

  • Grew revenue from €36M to €98M within three years — 40%+ YoY across DACH markets.
  • Closed the largest deal in the company's history (€5.8M), setting a new enterprise benchmark.
  • Scaled the organisation to 117 people across the leadership team, enabling sustained high growth.
  • Established account management and customer success as new functions, lifting engagement and retention.
  • Built a high-impact partner ecosystem, strengthening indirect revenue streams and market reach.
  • Represented XING in the Verband der Vertriebsleiter Deutschland.

2011 — 2015

Microsoft Österreich GmbH

Vienna, Austria

Reference on request

Head of Business Solutions

Led end-to-end Microsoft Dynamics (ERP & CRM) operations across the Austrian market — sales execution, partner ecosystem development, marketing alignment, consulting, support and P&L. Drove process optimisation and cross-team collaboration across Western European subsidiaries, and established a new enterprise sales function in Switzerland while continuing to run core operations.

  • 35% YoY revenue growth through a high-impact ERP and CRM sales strategy across Austria.
  • Scaled Microsoft CRM from zero to €10M in licence revenue, with a multiple of that in downstream project and solution business across the partner channel.
  • Built the top-performing Microsoft partner ecosystem in Western Europe, optimising indirect channels and delivery capability.
  • Created and operationalised the Swiss enterprise sales function, enabling market entry and regional expansion.

1999 — 2011

Microsoft GmbH

Munich, Germany

16 years at Microsoft Reference on request

Sales Lead & Leadership Roles

Progressive leadership from enterprise licensing sales to business unit ownership. Ran Germany's licensing business for mid-market, enterprise and public sector, then built and led the MidMarket sales organisation, then took over the German Business Solutions (ERP & CRM) sales team.

  • Managed up to USD 400M in annual revenue, closing high-value deals and elevating Germany into a top-performing market with direct alignment to U.S. headquarters.
  • Built and scaled a MidMarket sales organisation of 28 people across 3 business units.
  • Expanded partner-driven revenue with Large Account Resellers, accelerating adoption of Select and Enterprise Agreements.

Foundation

Earlier career & education

Munich, Germany

From hardware wholesale to international software licensing

Career began in the family hardware wholesale business (Nashuatec) — hard, transactional selling from day one. Followed by Executive Assistant to the founder and GM at ISP International Software Partners, one of Germany's largest software resellers, where the worldwide volume licensing reseller business was implemented in close cooperation with IBM, Microsoft and Novell. Business administration diploma completed alongside full-time work.

  • Diploma in Business Administration (Betriebswirt VWA) — Verwaltungs- und Wirtschaftsakademie Munich, 1992–1996, completed alongside full-time employment. EQF Level 6 — the same level as a bachelor’s degree.
€36M€98M

Revenue at XING E-Recruiting, within three years. 40%+ growth per year across DACH — with the same products, but a different structure and methodology.

Approach

How I run commercial organisations.

Pipeline discipline and board-level forecast accuracy are a baseline, not an aspiration.

Methodology & systems

  • Salesforce CRMDeployed and governed at two organisations — as the owner of the rollout, not merely as a user.
  • MEDDICEmbedded as the standard qualification framework across every team led.
  • Also familiar withMiller Heiman Strategic Selling, SPIN, BANT — applied selectively by segment and deal type, not rolled out organisation-wide.
  • SegmentationDifferentiated sales motions for mid-market, enterprise and partner channels — not one process for everyone.
  • Customer lifecycleBuilt lifecycle frameworks and customer success programmes that made retention measurable.
  • ForecastingBoard-level forecast accuracy and structured pipeline governance as a non-negotiable baseline.
  • Partner ecosystemsThree built from scratch — indirect revenue as a deliberate channel strategy, not an afterthought.

Active, daily AI fluency — not a talking point

A modern commercial leader for an AI-native era

  • In daily useFor sales strategy, market analysis and commercial execution — not as a project, but as part of the work. In a market where AI is reshaping go-to-market motions, buyer behaviour and internal productivity, that is hands-on fluency rather than borrowed language from a slide deck.
  • Introduced in 2024Across a commercial organisation of 130+ people — with training for the teams, clear data-protection rules and guided adoption into daily work.
  • Working principle“Work out what AI can take on. Try it. Challenge the result hard. And if it does not hold: discard it and do it yourself.”
  • Continuing educationMost recently in 2025/26 on AI assistants and AI agents. Beyond that, ongoing training in sales, leadership, CRM & ERP solutions, business development, cloud services, Scrum and project management.

Expertise

Areas of expertise and technical proficiency.

Commercial leadership

Revenue Strategy Execution Go-to-Market Planning Market Share Expansion New Market Penetration Competitive Market Positioning Channel Partner Establishment Sales Pipeline Governance Key Account Management Customer Retention Strategy Commercial Contract Negotiation Pricing & Licensing Models Continuous Process Optimisation Talent Acquisition & Development Executive Stakeholder Engagement P&L and EBITDA ownership Board and shareholder reporting

Systems & platforms

Salesforce CRMHubSpot CRM MS Dynamics (ERP & CRM) MS Volume Licensing platforms Programmatic advertising platforms AI-supported sales solutions SAP (ERP environment exposure) IBM Novell Scrum / ScrumMaster MEDDIC

Sectors

B2B SaaS Enterprise Software HR Tech / E-Recruiting Digital marketplaces Software distribution & channel

Contact

Open to a conversation at any time.

VP, CRO or CSO mandates in B2B SaaS or enterprise technology — ideally a build-or-scale situation in DACH or across Europe.

Write an email
Ken WirthReachable by email or phone — usually the same day.