Open to VP / CRO / CSO mandates — DACH & Europe
Senior Sales & Commercial Leadership · B2B SaaS & Enterprise Technology
25 years of B2B sales leadership at Microsoft, XING and JobCloud. Three go-to-market organisations built from zero. Scaled revenue from €36M to €98M, owned a CHF 150M+ annual order intake with full P&L accountability, and led up to 130 people.
Years of B2B sales leadership
Go-to-market organisations built from zero
Peak annual order intake under full P&L accountability
People led and developed
Largest deal — personally closed
Why Ken Wirth?
Skalierer, organisation builder, transformer. In that order — because growth without an organisation that carries it does not last, and no organisation carries growth it was never built for.
01
„I scale revenue — predictably, not by chance.“
02
„I develop teams — and the structures they succeed in.“
03
„I re-aim commercial organisations.“
„I'm a senior commercial leader who builds — not just manages. Across 25 years and three greenfield GTM builds I've combined full P&L ownership, hands-on deal leadership, and a genuine, daily fluency in AI.“
In conversation
Building and scaling, not administering. International B2B SaaS and platform businesses, and internationally growing mid-sized companies. I am most effective where a commercial organisation is being built or re-aimed — not where an existing one merely needs fine-tuning.
Because I have run sales as part of the business, not as a world of its own. I take an interest in the whole company and understand it — and my customers just as well. At JobCloud, operations, customer success and support were my responsibility alongside sales. Anyone who understands only their own function will eventually optimise it against the company.
When the organisation keeps running after I leave. Structures, methodology and leadership layers have to function without me. Numbers prove a year — an organisation that holds proves a decade.
I lead strictly by objectives. People who need more closeness experience that at first as too little interest — in them or in their work. The impression is understandable and I have encountered it more than once. I watch closely and am available at any time, but I do not intervene while the approach is holding. Micromanagement is not my way, nor is obsessing over detail — teams work in their own style. Experienced people value exactly that. For less experienced ones it is an adjustment that takes time.
Career
From transactional volume licensing at Microsoft to full commercial ownership of Switzerland's leading digital job platform.
Full member of the Geschäftsleitung of Switzerland's leading digital job platform. Led all customer-facing functions — sales, account management, customer success, operations and support — with full P&L accountability and direct reporting to the CEO and the Verwaltungsrat. Partnered with executive leadership through macroeconomic and pandemic-related disruption while sustaining growth and market leadership.
Directed multi-regional sales and customer management across Germany, Austria and Switzerland, leading 10 teams spanning account management, customer success and partner channels. Standardised sales methodologies across mid-market, enterprise and partner segments, implemented Salesforce to create pipeline visibility, and aligned commercial strategy with marketing and product.
Led end-to-end Microsoft Dynamics (ERP & CRM) operations across the Austrian market — sales execution, partner ecosystem development, marketing alignment, consulting, support and P&L. Drove process optimisation and cross-team collaboration across Western European subsidiaries, and established a new enterprise sales function in Switzerland while continuing to run core operations.
Progressive leadership from enterprise licensing sales to business unit ownership. Ran Germany's licensing business for mid-market, enterprise and public sector, then built and led the MidMarket sales organisation, then took over the German Business Solutions (ERP & CRM) sales team.
Foundation
Earlier career & education
Munich, Germany
Career began in the family hardware wholesale business (Nashuatec) — hard, transactional selling from day one. Followed by Executive Assistant to the founder and GM at ISP International Software Partners, one of Germany's largest software resellers, where the worldwide volume licensing reseller business was implemented in close cooperation with IBM, Microsoft and Novell. Business administration diploma completed alongside full-time work.
Approach
Pipeline discipline and board-level forecast accuracy are a baseline, not an aspiration.
A modern commercial leader for an AI-native era
I use Claude, ChatGPT, Gemini and Copilot operationally every day — for sales strategy, market analysis and commercial execution — and keep training on them, most recently on Copilot, ChatGPT and AI agents in 2025/26. In a market where AI is reshaping go-to-market motions, buyer behaviour and internal productivity, that is hands-on fluency rather than borrowed language from a slide deck.
Beyond AI: continuous professional training in sales, leadership, CRM & ERP solutions, business development, cloud services, Scrum and project management.
Expertise
Commercial leadership
Systems & platforms
Sectors
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Open profileContact
VP, CRO or CSO mandates in B2B SaaS or enterprise technology — ideally a build-or-scale situation in DACH or across Europe.
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